Young Man Insists that Women are More Than Meat

Hash tags have become a powerful thing on social media. While some are used merely to label their own pictures or certain kinds of statuses (I have done this both for my recent wedding and entrance into a new grad school program) but many hash tags have been created to move a cause forward. This is now the case in the arguments against the food chain, Carl’s Jr.

Most Americans have seen the commercials promoting the restaurant’s food, often their “6 dollar burger.” Voices were raised when the commercials started advertising scantily clad women eating a burger the way most people never eat them in real life—sensually, slowly, often moaning, and always with a thin body not representative of a person who eats burgers constantly. Some parents I know got furious at Carl’s Jr. because the commercials were “immodest,” showing sexuality to their young children, and way too much skin. While I certainly would not sit my kids in front of porn, this argument actually frustrated me a little—how adult women choose to dress is their own affair. What these people seem to have missed is the pure objectification. The woman eating the burger is no longer a woman of intelligence, feeling, or opinion, but merely a tool—a thin, beautiful, sensual tool—used to sell dead cow on a bun.

Served Up “Hot”

The website “Beauty Redefined” is run by twin sisters Lexie and Lindsay Kite. Lexie’s husband, Travis, started the new hash tag #morethanmeat and addressed the consumers of Carl’s Jr.:

“They keep using sex because we keep taking the bait. Because, sex sells, right? And we hear that phrase a lot, but it’s a little misleading. The advertisers aren’t using sex per se; they’re using women’s bodies. They take women and strip them down (literally and figuratively), removing everything that makes them human beings, and for years we’ve essentially said with our dollars that we were cool with it.”

Travis goes further into his diatribe against Carl’s Jr. and makes one thing very clear: It’s time to stop. Another hash tag being used is #cutthecarls, speaking to both Carl’s Jr. and every consumer that cutting the food chain out of our pocketbooks is what needs to happen until they stop cutting women down.

 With the head of Carl’s Jr. blatantly telling protestors, “I don’t care,” it’s time to find out what will make them care. When will women be used to further businesses like this with their brains rather than their soaped-up bodies?